Summer in the city

Posted by: Richard Abbey
Summer in the city supporting image

Sheffield is set to celebrate its reputation as The Outdoor City this summer as the council launches a new campaign to encourage people to enjoy all the city has to offer in the coming months.

Summer in The Outdoor City (SITOC) will showcase events taking place across the city, from the city centre to local districts, as lockdown eases and Sheffield continues its Covid-19 recovery.


The campaign will be part of a series of initiatives designed to welcome back visitors and drive footfall to the city centre and local high streets; supporting local businesses to recover from the pandemic and encouraging people to enjoy the great experiences Sheffield has to offer; from shopping and eating to our unique arts and culture scene. 

As well as encouraging residents to begin to explore Sheffield again, the campaign will also focus on promoting the city as a ‘staycation’ destination for 2021, highlighting the benefits of visiting Sheffield for a summer getaway. 

Alongside promoting the city’s headline events, such as the Fringe at Tramlines and Cliffhanger, new schemes aimed at encouraging people to support their local businesses will also be trialled. For example, a pilot of an ‘alfresco avenue’ on Division Street will go ahead – emphasising the area’s outdoor hospitality offering and utilising the Council’s £2million Economic Recovery Fund to breathe life back into the city centre and local communities with a series of business-led projects.

The first wave of projects to be funded by the Economic Recovery Fund includes plans to rejuvenate the streetscapes of Walkley, Broomhill, Firth Park, Hillsborough and Totley to make the areas exciting and attractive places for visitors, as well as plans to extend The Children’s Hospital Charity Trust’s successful Bear Trail to some of these district centres.

The Recovery Fund will also create the opportunity for a series of pop-up music, arts and food and drink events across the city centre, with a focus on sustainable and environmentally friendly event practices in line with the Council’s climate priorities.

Division Street will be home to a new monthly market, to be held on the last Saturday of the month; giving local independent traders the chance to try out a safe, new location to showcase their high-quality products in a pilot scheme running until September. Meanwhile plans to create a ‘Covent Garden of Sheffield’ in Tudor Square are underway to replicate a European Piazza atmosphere in the space with a focus on accessibility and inclusion.


Find out more about Summer in The Outdoor City here.


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