Looking freshPosted by: Richard Abbey
Images courtesy of Kevin Wells Photography
The wait for live music goes on but O2 Academy are reminding passers-by of the good times they’ve enjoyed with a brand-new look.
The artwork was created by Sheffield artist Mila K as part of O2’s ‘This Is Just An Interval’ campaign.
O2, in collaboration with Creative Debuts, identified Mila K, a graphic artist and designer from Sheffield for the artwork seen on O2 Academy Sheffield.
“It was a real honour to be chosen to bring life back to O2 Academy Sheffield in these times. I think it's important to give people hope and a reminder of the times they've shared within these venues; meeting new friends, falling in love and experiencing live music. I wanted to bring this sense of fun and excitement through my 'Feedback Frenzy' concept, celebrating the weird and wonderful times by creating energetic musical characters that have been injected with life, all eagerly anticipating the re-opening of O2 Academy Sheffield, silently buzzing away till the amps all get switched back on!”
Gareth Griffiths, Head of Sponsorship at O2, said: “We appreciate these continue to be extremely challenging circumstances for live music venues, still waiting on guidance as to when they can re-open their doors. As we gradually return to normality, it is so important we celebrate the O2 Academy Sheffield, a venue at the very heart of its community, loved for the many memories that it has created. The nation has experienced an extended break without live music, but this is just an interval and it will be back. We wanted to show our appreciation by ensuring fans remember the good times until we’re all able to enjoy live music together again.”
O2, in collaboration with Creative debuts, has teamed up with home-grown talent across the UK to create bespoke artwork across 13 O2 Academy venues. O2 has been the proud sponsor of Academy Music Group venues since 2009, championing live music and helping fans get closer to the action via priority tickets, giving O2 customers access to tickets up to 48 hours in advance. For more information click here.