Hundreds of children take part in the ‘House that Sheffield Built’

Posted by: Genevieve Braund
Hundreds of children take part in the ‘House that Sheffield Built’ supporting image

The perfect way to entertain the kids for half an hour while you’re dragging them around Meadowhall this week

The children of Sheffield (including VIBE’s editors own bundles of joy) are getting creative this summer thanks to an innovative pop-up that allows them to design their own personalised ‘brick’ for a giant playhouse that has been installed in Meadowhall.


The ‘House that Sheffield Built’ is a fun-filled activity, installed for just five days, where children and families can enjoy arts, crafts and face painting with goodies for children to take away. Once decorated, completed label bricks are then stuck on to the walls of the house, creating a unique, artistic memento of the week.


The walls of the house are already filling up, but Avery is hoping to cover every inch of space at its pop-up playhouse with these special label bricks.


Laura Brickley, product manager retail said: “We are loving seeing the brick designs that children are coming up with and have witnessed everything from colourful names to unicorns, faces, rainbows and a variety of animals.


“However children choose to personalise their label bricks, it’s a great opportunity to let their imaginations run wild! We hope to see plenty more families turning out to be part of this unique installation. It’s fantastic to watch the walls fill up with colour and creativity.”


Local families who attend the pop-up will be among the first people in the UK to get their hands on the brand-new Avery family range. These new family labels are perfect for keeping busy mums, dads and children organised and will help identify personal items used at school and nursery. Throughout the week, Avery will be on hand to entertain shoppers and their children in the playhouse whilst revealing more about this brand-new Back to School range of products.


There is no need to book a spot in the House that Sheffield Built, visitors can stop by anytime between 10am and 9pm. The house will close its doors on Friday 2 August. 

25/7/17 - 25/7/19 12 month blenheim

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