Sheffield city-centre gets first full motion digital screenPosted by: Ashley Birch
The new big screen is the latest development on The Moor
Sheffield’s city centre skyline got a digital makeover this week, with the launch OPEN Media’s brand new screen on the The Moor’s new H&M store, which is scheduled to open in 2019.
The full motion screen is a first for the city-centre and will play host to brands such as JD Sports, who are looking to target the ever growing crowds visiting The Moor.
The Moor has seen an increase in footfall to 13 million shoppers in 2019, and this is expected to grow year on year due to the redevelopment of the area, through the council’s ongoing Heart of The City II regeneration.
OPEN Media is an independent media owner based in Liverpool and managing director Mike Smith said: “We are so excited to launch our new digital screen in Sheffield, a city that we have been looking to break in to for a while.
“Working alongside The Moor on this project has been an extremely enjoyable process, and we look forward to what the future of this relationship will hold. Expanding our out of home portfolio has in turn enabled us to grow our team by creating new jobs, which is incredibly important to us here at OPEN Media”