RSPCA Sheffield and Positive Paws announce joint fundraising venture

RSPCA Sheffield and Positive Paws announce joint fundraising venture supporting image

Positive Paws' Gemma Ibbotson (right) with an RSPCA Sheffield staff member (and doggo!)

The animal charity has entered a new partnership to provide dog training, helping to raise funds for the local RSPCA centre

RSPCA Sheffield and specialist dog training company Positive Paws Training have joined forces to raise much needed funds to support and help protect Sheffield’s mistreated and unwanted animals.


Launching this month, dog owners will now be able to take their beloved pooches to an 8-week beginners’ course - as well as Positive Fun drop-in sessions - at the RSPCA Sheffield head office based in Attercliffe.


The courses will centre around ‘positive reinforcement classes’, providing dog owners with the opportunity to help bond with their pets, learning how to set their dog up for success, helping to ensure their training goals.


Positive Paws founder Gemma Ibbotson with Victoria Stilwell, the Channel 4 presenter of “It’s Me or The Dog”


RSPCA Sheffield Operations Director, Diana Radford said: “This partnership provides a great opportunity for new owners to bond with their dogs and make a connection beyond the adoption process.


“The joint venture also means additional revenue for our charity enabling us to continue to care for the neglected animals in our care, providing them with food, water and medicine.”


The course will be run by founder of the programme, Gemma Ibbotson. Gemma is a full-time dog trainer - the only dog trainer in South Yorkshire who is approved by world-renowned dog trainer and RSPCA patron Victoria Stilwell, the Channel 4 presenter of “It’s Me or The Dog”.


Gemma said: “We are so pleased to be able to offer classes from within RSPCA Sheffield’s purpose-built centre. It will be great to be able to support the charity with regular donations from the classes and support the general public with their training needs.”


Money raised through the scheme will be reinvested back into the Sheffield centre, based in 2 Stadium Way, Attercliffe, which is home to hundreds of neglected animals who need constant care and attention.


Positive Paws Training courses are available at £90 for an 8-week course running every Tuesday and Saturday or £10 an hour for drop-in sessions running every Saturday with a 20 per cent discount for all RSPCA adopters and 10 per cent discount for emergency services staff.


The first block of classes, which began today (Tuesday 28 January), have proven extremely popular and were fully booked. The next block starts on Saturday 22 February and Positive Drop in Class starts on the 1 February at 10am. Places on these upcoming sessions are still available and booking is required.


To book or for more information go to

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