Bears of Sheffield announce headline sponsor
From right to left: Diane Jarvis, Sheffield BID Manager, Jo Peel, the Sheffield based artist who created the bear pictured, and David Vernon-Edwards, Director at The Children’s Hospital Charity
The new sponsors are bidding to raise more funds for the Children’s Hospital Charity
Sheffield BID has officially been announced as the Bears of Sheffield headline sponsor, following the success of the BID-sponsored Herd of Sheffield in 2016, which raised a huge £610,000.
Bears of Sheffield is the latest fundraising campaign launched by The Children’s Hospital Charity and will be raising vital funds to transform the Cancer and Leukaemia Ward at Sheffield Children’s Hospital.
The ward treats children with cancer and blood disorders from babies through to 19-year olds from South Yorkshire, Lincolnshire, Derbyshire and as far south as Northampton.
Whilst the care patients receive on the ward is world-class, the facilities need our help, which is why funds raised will help improve the space for both patients and families.
Diane Jarvis, Sheffield BID Manager, said: “The BID has always, and will continue, to support great events that can help deliver economic growth in Sheffield city centre.
“Back in 2016 we were a supporting partner to The Children’s Hospital Charity’s Herd of Sheffield and found it to be a real success. The elephants helped to attract over 180,000 additional visitors to the city centre. So, when we found out that the sculpture trail was coming back with the Bears of Sheffield, we were keen to be involved.
“The Children’s Hospital is a wonderful cause and something many of us in the city have benefited from. In addition to raising much-needed funds for the charity, the trail also benefits the city centre’s traders – driving football, supporting the local economy and contributing to the vibrancy of the city centre.
Diane Jarvis, Sheffield BID Manager and David Vernon-Edwards, Director at The Children’s Hospital Charity
“It provides direct opportunities for our Levy Payers – including many of the independent retailers – to get involved by stocking official Bears merchandise and trail maps. We’re also planning for several of our businesses to host some of the Little Bear sculptures at their venues.”
The sculpture trail will be taking place between July and September this summer with 60 Big Bears and 100 Little Bears walking the streets of Sheffield.
Sheffield BID (Business Improvement District) is a member organisation created by ballot that aims to support and sustain economic growth across a diverse range of sectors within the city centre – including retail, commercial, leisure, culture, night-time economy, education and public services.
Cheryl Davidson, Project Manager of the bears at the charity, added: “We’re so excited for Sheffield BID to join us for our second sculpture trail. Having the support of local businesses and the community is integral to the success of a project this size.
“The Herd in total raised £610,000, attracted 175,000 visitors and 85% of these visitors said they remained in the city longer because of the trail – we hope to go above and beyond the success of the Herd with more sponsors, more schools and even more sculptures.”
The Bears of Sheffield will be a mass public-art exhibition, bringing together artists, businesses, school and communities in what is set to be the biggest art event Sheffield has ever seen to encourage more visitors to the city centre and beyond.
For more information please contact Sarah-Louise Kelsey, Communications and Media Assistant or email firstname.lastname@example.org.