Take a chance on Sheffield’s newest t shirt company

Posted by: Ashley Birch
Take a chance on Sheffield’s newest t shirt company supporting image

Sheffield-based Design By Chance uses chance operations to make unique creations

A brand new Sheffield-based t-shirt company is leaving its designs all up to chance, by using random number generators, dice rolls or coin flips to create unique designs.


Inspired by the generative art of Ellsworth Kelly and John Cage, Sheffield designer, and founder of Design By Chance, Steve Levers uses the chance operations to fill a set grid on the front of his shirts with the selected tiles, curating the best designs for sale on his website.


Steve explains: “On the chevrons t shirt there are eight basic tiles, with the chevrons going different ways and in different colours. They are in a grid of 12, so I basically pick 12 different numbers between one and eight and that decides which tile I place in the grid.


“With the chevrons there is 68,719,476,736 possible permutations of 8 basic tiles so every time I do a design it’s completely different. The amount of permutations are just crazy on a grid of 12. It’s massive numbers. Basically enough for one for everyone on the planet!”


To start with, Steve is aiming slightly smaller-scale than attempting to clothe the entire planet. He said: “First, I want to see if anyone likes them. If I don’t sell any I’ll just wear them myself. I started because I couldn’t find any t-shirts that I liked, so I thought I’ll just design some for myself. I wanted something to put these designs on, other than being art prints so it made sense.


Steve’s eye-catching designs have so far gone down a storm, and in the future he hopes to work with other artists and designers to create collaborative tiles.


The £19 t-shirts are currently printed in the UK through Teemill, but he would eventually like to screen print them himself so they are more 'made in Sheffield' and to open up the possibilities of giving people the chance to create their own randomly generated designs.  


For now though, check out the current design on his Design By Chance website, and let Steve know what you think.

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