Meadowhall to enhance customer experience with creative community classes
Meadowhall is teaming up with a range of local experts and businesses this spring to launch an innovative series of creative classes designed to connect the community and enhance visitor experience
The Sessions, a collection of interactive workshops, tastings and masterclasses, will feature everything from gin tasting to soap making.
A first of its kind, the programme will provide shoppers throughout the region with an opportunity to socialise whilst learning and developing new skills.
Hosted on the centre’s Park Lane, within a carefully-crafted pop-up unit, The Sessions will further cement Meadowhall’s position as a multi-purpose destination for the community.
Places will be available to book online through Meadowhall’s website from Monday 18th 2019, with classes launching from 26th March 2019, including monthly activities and one-off experiences for visitors to enjoy.
One of the first sessions, a Doodle Masterclass, will be delivered by Dave Draws the iconic artists behind the quirky cartoon mural currently being created at the fashion and lifestyle destination this month (from 18th Feb-1st March 2019). Further classes include:
- Ukulele Sessions with Tim Smithies Ukulele: running for a course of six weeks @7.30pm, starting 26th March 2019 (from £3pp per session).
- Doodle Masterclass with Dave Draws: running once per month @ 6.30pm, starting 27th March 2019 (from £22pp per session).
- Gin School with Locksley Distillery: running once per month @ 7pm, starting 28th March 2019 (from £25pp per session).
- Soap Making Workshop with Soap Loaf Company: running once per month @ 7pm, starting 3rd April 2019 (from £10pp per session).
- Beer Tasting with Sheffield Brewery: running once per month @7pm, starting 4th April 2019 (from £10pp per session).
- Calligraphy Workshop with Nikki Whiston Inks: running once per month @ 6.30pm, starting 10th April 2019 (from £35pp per session).
- Floristry Workshop with Plantology: running once per month @6.30pm, starting 11th April 2019 (£40pp per session).
This pioneering programme is the latest in a number of experiences delivered by Meadowhall as part of the leading attraction’s commitment to enriching customer experience whilst providing opportunities to bring the community together.
Darren Pearce, Centre Director at Meadowhall, said:
“We’re extremely excited about the launch of The Sessions. We know from talking to our customers that coming to Meadowhall is about so much more than shopping, it’s about experience, and so we’re evolving our retail space to reflect that.
“People visit us for the chance to socialise and spend time in an atmosphere that’s vibrant and full of opportunities to discover something new. As a leading attraction, we’ve always worked hard to introduce fresh and innovative ways to entertain our guests, add value to their visit and support the local community. We believe The Sessions could be one of our most creative and groundbreaking launches yet!
“With a limited number of spaces available for The Sessions, we’re advising customers to book early to avoid disappointment. However, with lots of great discussions already underway for future activities, we look forward to seeing where this initiative could lead. The Sessions is something we’re keen to evolve and grow so we’d like to encourage anyone else interested in hosting an activity to get in touch with their ideas.”
Speaking about his Doodle Masterclass, Dave Draws added:
“Having traveled the world with my art, it’s great to be back in my home region again working with a Sheffield business to deliver a great new project for the local community. Through the masterclass, I hope to show visitors that you don’t have to be an expert to create a piece of art and inspire them to pick up a pen themselves. Anyone willing to try doodling can develop a personal style and create something really special in the process. I look forward to seeing what the people of Sheffield have to offer!”
Those wanting to find out more about The Sessions or book a place on an activity can visit: www.meadowhall.co.uk/sessions
The initiative will also support local incubation businesses in the process, showcasing all the many talented and inspirational specialists in the area that will be delivering the events.