Sheffield students Shauna and George at Sandersons in Fox Valley
Teenage film makers create department store's advert
Two teenagers from Sheffield’s University Technology College City Campus (UTC) have created a special Christmas Campaign for the independent department store, Sandersons, after taking part in a festive filming project.
The store contacted the college to set their media students the challenge of creating a Christmas advert. With large stores spending record sums of money of up to £7million on TV advertising campaigns, the team at the independent store was keen to harness the talent of local film makers with the more modest budget of around £200.
Shauna Mcmanus, 17 and George Allan, 18 who study a Cambridge Technicals in Creative Media at Sheffield UTC took up the challenge of creating the Christmas advert for the store ready for its launch in November, during the Christmas Lights Switch On event at Fox Valley where Sandersons can be found.
The campaign will be shown on the instore TV screens and will be used across social media platforms throughout the festive season.
The advert focusses on 'finding your perfect Christmas' and choosing the right gift for those awkward-to-buy-for family members.
Shauna said: “We are really grateful that Sandersons gave us the opportunity to create their Christmas advert and it is a great experience for us to work with real clients on real projects.”
George added: “We have really enjoyed creating a real Christmas campaign as every department store needs an amazing Christmas advert to stand out from the rest!”
Both students have aspirations for a future career in the media sector with George planning to study a degree in animation and Shauna hoping to find an apprenticeship in marketing.
The Christmas advert showcases a selection of top brands and products that you can find in store including Ralph Lauren, Tommy Hilfiger and Phase Eight.
The launch of the Sandersons Christmas advert comes out hot on the heels of a number of high profile adverts.
Sandersons store manager, Lisa Fox said: “We are amazed at the standard of the finished product that Shauna and George have created.
“We definitely think it rivals some of the big names in the retail world as it shows real people in the real setting of our lovely store. We pride ourselves on being part of the community here at Sandersons and it had been a great experience to work with such talented and engaging young people on this project."
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Visit the Sandersons website for more information about their special events.