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Independent store launches ecommerce site

Independent store launches ecommerce site supporting image

ecommerce and marketing executive Katie Woodhead.

Sandersons launch brand new online store

North Sheffield’s independent department store Sandersons has launched its brand new online store – taking the retailer’s unique and diverse offer to a wider audience.


The store opened 18 months ago at the award winning Fox Valley development in north Sheffield with a vision to bring a range of exclusive and unusual brands to the area.


Sandersons brands including Ted Baker, Tommy Hilfiger, Barbour, Part Two and White Stuff and the store’s Beauty Lounge is the only stockist of Inglot in the region and is also home to a range of natural and organic brands such as SKN-RG and Green People.


Since opening in September 2016 the store has also become a pioneer of some unique and local Yorkshire brands including Harrogate Candles, Pete McKee, Sheffield Candle Company, Sheffield Pewter, Character Shop and Meeze Publishing which sit in store alongside big name brands.  


The new online store which was launched in November 2016 has reached customers all over the UK including places such as Bristol and Scotland and international customers from as far as Finland and Australia.


Now the online offer has launched here with managing director Deborah Holmes selecting the team from ecommerce experts Visualsoft to take Sandersons to a wider audience, working with the store’s newly appointed ecommerce and marketing executive Katie Woodhead.


Katie previously worked in Next’s ecommerce department and has over 10years’ experience working in online marketing and ecommerce.


Katie said: “It has been really exciting to take this project from an idea to a full online store and to be involved with its development from the outset. The feedback has been great and after a soft launch we are now working on strategies to continue to grow our online sales.


“We work hard as a team every day to achieve the same high level of customer service online that the team offer in store and the response from our customers has been fantastic.”


Managing director Deborah Holmes said: “When we were developing Sandersons and working on the design and fit out of the physical store I always saw this as something I wanted to replicate online and bring to a wider audience.


“12-14 months after opening felt like the right time to launch online. We had built up that confidence in who our customer is and which brands felt right for us. We have been delighted with the early response to the ecommerce site and look forward to growing sales throughout 2018.”

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