The India Mahon boutique will showcase the very best design talent when it hosts YBD
Harrogate jewellery store to showcase pop-up collections of fashions
Emerging online fashion outlet Young British Designers (YBD) has announced it will be partnering with Harrogate-based jewellery designer India Mahon to provide a series of specially curated pop-up collections at its newly-launched boutique on Montpellier Street.
This will be only the second time YBD has showcased the UK brands it represents in a bricks and mortar store following its acclaimed collaboration with LANDMARK in Hong Kong last year.
Committed to discovering and showcasing the very best of emerging British fashion design talent, this latest partnership will give the fashion-forward consumers of Yorkshire the chance to peruse and shop for uniquely individual designs.
YBD founding partner, Debra Hepburn, commented: “We’ve been very selective when considering potential collaborations as it’s vital that any partner shares the same passion and support of our brand. As an internationally-renowned designer herself, India Mahon is not only a devoted customer of YBD but also strongly believes in the promotion of exciting new British designers.”