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Cocktail exchange

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The Alchemist has teamed up with Grey Goose and social enterprise Foodinate, to gift customers a cocktail in exchange for food on 13 October raising awareness of rising food poverty.



The Covid-19 pandemic has seen an increase in people relying on food banks across the country with 100,000 households using them for the very first time over lockdown according to the Trussell Trust. Foodbanks are expected to increase further in usage over Christmas. 

The Swap Shop initiative which is now in its second year will once again aim to raise awareness for rising national food poverty by encouraging guests to exchange a non-perishable food item in return for a cocktail. 

Tackling food poverty has been a long-term passion for The Alchemist, who offer all-day dining and a theatrical drinks menu. Last year’s Swap Shop initiative saw over 3,000 donations collected. The brand has been partnered with Foodinate since May 2018 and provide hot and nourishing meals for those in need in local communities when guests order any menu items marked with the Foodinate fork logo. To date they have provided 65,000 meals for the social enterprise.

Hannah Plumb, Culture and Talent Director at The Alchemist says “we love the work carried out by Foodinate. It’s a truly fantastic initiative tackling food poverty across the country which is an issue we’re passionate about at The Alchemist. The Swap Shop is a fun and engaging way to encourage customers to donate to their local food banks, who need our support now more than ever.” 


To find out more visit the Alchemist or Foodinate websites.


25/7/17 - 25/7/19 12 month blenheim

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