Success: Ian and Henry
Foodies going crazy for Sheffield duo's vegan cookbook
Sheffielders Ian Theasby and Henry Firth are certainly riding the veggie express to plant-based success these days
Not content with racking up 1m fans and 300m video views on the their BOSH! Vegan Facebook page, their first cookbook has become the fastest-selling tome of vegan recipes of all time!
The book was released on 19 April, but was number one on the Amazon hot new releases charts months before that.
The publishing rights went for a six-figure sum in a hotly-contested eight-publisher dog-foght with HQ publishing in the UK and William Morrow doing the honours in the US.
The book features 100 plant-based recipes for everything from dinner party showstoppers to everyday one-pot wonders and cocktails.
Ian and Henry, who met at school in Sheffield say they want to show people how to live more sustainable lifestyles by eating plants.
“Henry and Ian are such exciting talents, both with extraordinary passion and energy, as well as the nous to make their vision a reality. They are on the cusp of becoming the faces of the global movement towards plant-based eating,” said Rachel Kenny of HQ.
BOSH!: Simple Recipes. Amazing Food. All Plants is available from Amazon now.
Read VIBE’s interview with the BOSH boys here.