We caught up with the Light Cinema CEO, Keith Pullinger, and found out what they will bring to the Steel City.
How excited are you about the opening of The Light in Sheffield?
Very excited; especially now the cinema is really taking shape and we are getting close to the opening date of Friday 14 April.
What makes The Light stand out from the crowd?
We look to create a cinema environment that’s quite luxurious with plenty of atmosphere and personality so we hope the Sheffield audiences will notice a different cinema experience. We always include a café bar area in our cinemas that is a place we want people to feel they can spend time in and meet family and friends socially and we also have significantly larger reclining cinema seats as standard.
The Light work to ensure our teams are motivated to deliver a great customer service and we actively encourage them to become involved in how we run the cinema and to have a say in the films we show.
We’ll also offer the best live opera, ballet, theatre and classical, rock and pop concerts from the most prestigious venues.
What can customers expect to find?
Most of all a welcoming, friendly and comfortable environment and spaces that everyone feels relaxed in when they visit. It’s not just about coming to see a film. Our café bar will have usual cinema fayre with a difference – high quality hot dogs and popcorn plus delicious waffles and locally-supplied ice cream from Our Cow Molly. All our cinema screens are licensed and we have local breweries Kelham Island and True North as well as a fully-stocked bar.
We have also invested in, as you would expect, the best in sound and projection equipment and of course guests will be sitting in cinema seats especially designed for Sheffield. We also want to emphasise that we are inclusive and open to all groups. It is wheelchair friendly, films can be audio described or subtitled, is baby friendly, and can ensure that the specific needs of those with dementia or autism are catered for. There is also plenty of parking available at the nearby car parks.
Tell us about the membership scheme?
With Infinity, for £16.95 per month, you can enjoy all the films you can watch at anytime on any day you choose. MyLight membership scheme gives customers discounts when booking online.
How has the cinema audience changed/evolved over the last few years?
Cinema has increased in popularity in recent year and cinemagoers have become a discerning audience who won’t put up with second-rate offers. There are so many leisure choices and options for people to spend their time and money on that we know it’s important to ensure that our cinema offer combines the best sound, image, seats and customer service as well as excellent value for money for all. That’s is also why we hope we demonstrate a quality offer for a comparable standard price.
How important was the location of the new cinema?
Very important. The transformation happening on The Moor is really impressive and with the addition of the new restaurants, we believe this area will add a night out zone in the city.
What do you make of the changes taking place in Sheffield at the moment?
The regeneration of Sheffield’s city centre is really stepping up a gear. We are delighted to be part of this. There is growing momentum, particularly on The Moor, where the public can experience real change. We can be part of increasing the night time economy and leisure offer in the city centre when we open alongside restaurants such as Pizza Express, GBK and Zizzi.
Sheffield has an excellent liveability and quality of life rating – we are aiming to add to that. We want all generations to come and look at this fantastic landmark building. Sheffield is a vibrant student city – many live in the city centre with some in accommodation on The Moor – and The Light looks forward to welcoming them too.
Are you film fan yourself?
I love going to the cinema and regularly go with my family. It’s one of the few things we all like doing together. I’ve no excuse owning a fair few cinemas over the country with more planned in the coming years!
What films are you most looking forward to seeing over the coming months?
The new Christopher Nolan film, Dunkirk looks outstanding. For the family visit, we can’t wait for Guardians of the Galaxy 2 and A Dog’s Purpose featuring Dennis Quaid.
What does the future hold for The Light?
Lots more new cinemas. We have around 20 more to open across the UK in the next few years.
To find out more, visit https://sheffield.lightcinemas.co.uk