The Magpie Café Cookbook
A spectacular success!
Published in 2006, this book was unpretentious and straightforward – like the restaurant it portrays – and it was a huge success.
It has gone to six reprints and sold no fewer than 29,000 copies to date – and it’s still selling. The Magpie’s owner Ian Robson summed up the returns from his publishing project with RMC Media in a just a few words.
“Financial results – spectacular. Benefits in terms of brand-building – incalculable”
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