Stanage Edge by bike? Don’t go there!Posted by: Richard Smith
Stanage Edge trig point on your bike? No way.
Red Bull’s Sheffield MTB video proves to be a ride too far for The Outdoor City
There were red faces all round for the folks behind The Outdoor City this week after they retweeted a Red Bull mountain bike video of a rider making his way onto Stanage Edge on the outskirts of Sheffield.
The Outdoor City is a marketing initiative which promotes Sheffield as a destination for outdoor activities and the video showed how quick and easy it is to get from the city centre to the great outdoors.
But it showed the MTBer using a moorland footpath to get to the prominent trig point on Stanage Edge – popular locations for walkers and climbers, but both off-limits to cyclists.
The retweet brought an immediate reaction on Twitter by users questioning The Outdoor City for promoting cycling in such sensitive areas and a rap on the knuckles from campaigners representing the city’s growing army of mountain bikers.
MTB advocacy group Ride Sheffield, tackled Red Bull and The Outdoor City removed its retweet after being contacted by Keeper of the Peak, a Twitter community with around 2,000 followers who share updates about trail conditions on legitimate routes in the Peak District and around Sheffield.
Both organisations promote responsible riding among off-road cyclists as part of their campaigns for better access to the countryside and also to help minimise conflict with other users such as walkers and horseriders.
The video was originally produced by Red Bull, which is well-known for supporting adventure sports, for it’s City to Solitude series of ideas to escape city centres over the August Bank holiday. It features a mountain biker on several legitimate local bridleway routes, as well as the bike trails at Lady Cannings Plantation, Ringinglow.
You can watch it above, just don’t be tempted to recreate it wthout checking your route first!
For more information on where you can ride off-road and how to get involved with the sport, check out Ride Sheffield here.
*Keeper of the Peak’s Twitter updates on mountain bike trail conditions in the Peak District, @KoP, have earned it a nomination as Best Online Service in the prestigious Singletrack mountain bike magazine Reader Awards.
What’s your favourite way of swapping the city for solitude? Let us know in the comments below.